Nozz (@NoahEpstein_) on X
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Most people entering the AI services market make the same mistake: they chase tech founders who already understand AI, competing in the most saturated, lowest-margin segment possible. The real opportunity lies in the massive intelligence gap between what AI can do and what traditional businesses actually understand.
With 400+ million businesses worldwide and only ~15-25 million paying for any AI tool, the vast majority of business owners—especially in boring industries like accounting, dental practices, HVAC, real estate, and insurance—haven’t meaningfully adopted AI. They won’t figure it out themselves. They need someone to implement it, demonstrate value, and maintain it.
The playbook is straightforward: target businesses that make good money and aren’t price-sensitive, position yourself as the bridge between AI capability and business reality, and stop fighting over the same crowded tech-startup market. The advice to go after boring industries is everywhere—but almost nobody actua